Looking out the back of the station wagon with a Holiday Inn sign on the horizon... life is sweet!
The interim sign from the 1980s-2000's: corporate but still a little kitschy.
The new signage (ZZZZzzzzzzz, snore)
Nice motel, really boring signage.
They still had the old logo on their deluxe coffee cups inside, though.
A reworked old gem.
An homage to the master.
We had a very pleasant stay at a Holiday Inn hotel near Chicago's O'Hare airport recently. Nice room, great service, friendly staff, terrific internet deal on the rate, quiet, clean. No complaints at all. Well... almost. It seems the InterContinental Hotels Group which owns the chain has begun what they call a world-wide relaunch of the brand that includes a redesign of their logo and signage. There are some things that should just never be redesigned. The Mona Lisa. The Taj Mahal. The Holiday Inn sign. When the chain began in the 1950s, road travellers were beckoned by a giant green and yellow gleaming 42-foot tall monolith with a friendly hand-written-looking script typeface and a chaser-bulbed arrow topped with a shining neon star to lead you to to the comfort and luxury of the best motel chain on the open highway. When you saw that sign you just had to ooh and ahh. It was a true American icon blinking you in the face. In the 1980s, they did away with the big signs for a more contemporary backlit box, but they kept that distinctive script, to remind you of those comfortable kitschy American roots. But now it seems even the script is gone, replaced by a bland sans-serif typeface suitable for any generic purpose. Bring it back, oh please bring it back. Doing away with that old logo is Inn-considerate, Inn-correct, Inn-comprehensible, Inn-defensible, and, well, you get the idea.
This blog is devoted to old fashioned American roadside attractions... the wonderfully big, bizarre, crazy, wacky, quirky, weird, funny, unique and mundane sites you see travelling cross-country by car in the USA, where getting there really is all the fun!