Scenicland USA travel brochure: those were the days

My friend from work Doug loaned me a terrific travel brochure put out by the Chevron Oil Company from 1964 and I scanned some of the pages. I love ephemera like this... car travel seemed so exotic back then, especially to places like the American West and all the must-see roadside attractions along the way. In all reality, travel to places like Monument Valley in 100-degree summer heat in a station wagon prone to overheating without air-conditioning with hot and bothered overtired parents and siblings was probably not the joyous occasion illustrated therein, but it sure looks like a slice of heaven in this beautifully illustrated complimentary guide. This was also back when gas stations were friendly places with bow-tie wearing attendants wiping your windshield cheerfully while filling your tank with hi-test. Need a map? Comin' right up! And don't forget your green stamps! The downer-1970s, when filling stations would become the minions of faceless evil oil corporations, were way off in the future, so live it up while you can, you lucky 1960s roadtrip travelers!