Saturday, November 29, 2008

Scenicland USA travel brochure: those were the days

My friend from work Doug loaned me a terrific travel brochure put out by the Chevron Oil Company from 1964 and I scanned some of the pages. I love ephemera like this... car travel seemed so exotic back then, especially to places like the American West and all the must-see roadside attractions along the way. In all reality, travel to places like Monument Valley in 100-degree summer heat in a station wagon prone to overheating without air-conditioning with hot and bothered overtired parents and siblings was probably not the joyous occasion illustrated therein, but it sure looks like a slice of heaven in this beautifully illustrated complimentary guide. This was also back when gas stations were friendly places with bow-tie wearing attendants wiping your windshield cheerfully while filling your tank with hi-test. Need a map? Comin' right up! And don't forget your green stamps! The downer-1970s, when filling stations would become the minions of faceless evil oil corporations, were way off in the future, so live it up while you can, you lucky 1960s roadtrip travelers!


The Viewliner Limited said...

Great brochure and very cool blog

Gunnar and Sherry said...

Thanks! Yours is a fun too!