Unfortunately named business of the week

WDEF is a TV and radio station in Chattanooga, Tennessee. Some thoughts:

• I hope they offer closed-captioning.
• I believe their call-letters were formerly WHAT? and they have a sister station WDUM.
• Maybe their name means "cool" in a 1990s urban vernacular "Def Comedy Jam" way. I'd be jiggy with that.

Signing off now.